The successful Beyond Van Gogh: The Immersive Experience will be returning to Liverpool this summer, following an impressive 60,000 visitors during its UK premiere in 2024. The immersive art experience will be hosted at the Exhibition Centre Liverpool from Tuesday, 15th July to Sunday, 3rd August. And city art lovers will also become the first to enjoy a stunning new immersive show, Beyond Monet, receiving its UK premiere in Liverpool, which brings the works of the ‘Father of Impressionism’ to life in mesmerising fashion.
Both shows will integrate cutting-edge technology to present the artwork of these iconic artists in a new, innovative format, drawing large crowds and delivering an enriching cultural experience.
Produced by Annerin Productions and Paquin Entertainment Group, Beyond Van Gogh: The Immersive Experience brings together more than 300 of the post-Impressionist icon’s paintings blended with cutting-edge technology and a specially curated musical soundtrack to tell the story of one of history’s most influential artists, with people able to wander through iconic works – including The Starry Night, Sunflowers and Terrace of a Café at Night – as they came alive around them. Exciting new features for 2025 will be revealed in the coming weeks.
Meanwhile Beyond Monet: The Immersive Experience has been seen by thousands of people at venues across North America, and now it is coming to the UK, following in Beyond Van Gogh’s footsteps by being premiered in Liverpool. The exhibition includes Water Lilies, Impression: Sunrise, and Poppies, inviting visitors to step inside the paintings and experience them in a new, deeply personal way. Taking inspiration from Musée de l’Orangerie in Paris, the designated home of Monet’s works, visitors can freely roam the Infinity Room where they are transported inside the paintings themselves to the accompaniment of a moving original score.
The producers behind both events, Annerin Productions and Paquin Entertainment Group, have expressed their excitement at returning to Liverpool, citing the city’s enthusiastic reception last year as a key factor in the decision to debut Beyond Monet there as well.
Anna Parry, UK Business Development at Annerin Productions, said today:
“We knew it would be special, but premiering Beyond Van Gogh in Liverpool last summer exceeded all our expectations; with the help of amazing support from the team at Exhibition Centre Liverpool it became our most successful venue of anywhere in the UK. So, I’m absolutely delighted to be returning this summer with a show which will also have some fantastic new features for visitors to enjoy.
“I’m also thrilled to be able to present another premiere – Beyond Monet: The Immersive Experience – in the city. It’s a stunning show packed with many of Monet’s most important and most powerful artworks, immersing art lovers in his revolutionary impressionist world and accompanied by a wonderfully evocative soundtrack.
“Liverpool welcomed us with open arms last year and the city showed us so much love that we knew when we were looking at introducing Beyond Monet to UK audiences it really had to be here.
“And launching the pre-sale for both experiences on Valentine’s Day is our very own love letter to Liverpool.”
Colm Graham, Head of Partnership and Sales at Exhibition Centre Liverpool, added:
“We are absolutely thrilled to welcome Annerin Productions back to Exhibition Centre Liverpool after such a phenomenal debut here last year.
“Beyond Van Gogh brought something truly special to the city and we’re even more excited this time around as it returns with fresh new elements and the addition of a brand-new immersive experience, Beyond Monet. Even those who attended last time will have something new to discover, and we can’t wait to see how it continues to evolve and captivate Liverpool audiences once again.”