Case Studies

Holland and Barrett

Holland & Barrett held an annual conference for its national and international store teams and Store Support colleagues.

A total of 1,650 delegates gathered at ACC Liverpool to hear business strategy updates, immerse themselves in new products and ranges for the forthcoming year and to network.

The theme of the conference, ‘Now That’s What I call H&B’, was designed to link the key brand messages with the musical heritage of the venue and the city.

Following the conference and gala dinner, the corporate retailer’s event agency, Meet & Potato, together with the venue, arranged the donation of 15 boxes of left-over food to the city’s foodbanks.

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